Toyota to Scrap Their Scion Brand

After nearly 14 years, Toyota has decided to pull the plug on Scion. Scion was started in an attempt to connect with and appeal to their younger buyers, which Toyota was struggling to connect with on their own. According to Toyota, their reason for scrapping Scion is that they are “no longer struggling to connect with those buyers.

To learn more about this decision and the implications of scrapping Scion, read the full story at Automotive News.